Interim CEO/COO and Strategic Growth Consultant for ambitious startups and scale-ups. From seed to Series B and beyond — I help founders build, raise, and scale.
Adam Crofts is a distinguished leader specialising in interim CEO/COO roles, fast growth acceleration, and strategic support for startups and scale-ups. With over 17 years of leadership experience, he has built a reputation for driving global business growth, brand evolution, and investor engagement across health, wellness, and consumer brands.
From scaling Prevayl's patented smart garment technology to leading market entry strategies in the UAE, Europe, and Asia, Adam brings a rare combination of strategic vision and hands-on execution to every engagement.
Expert strategic guidance, market analysis, and partnership development for sustainable success. I work with your leadership team to build the roadmaps, investor narratives, and market strategies that unlock your next stage of growth.
Critical leadership during transitions and growth phases. I step in as your interim CEO or COO to provide operational leadership, manage cross-functional teams, and drive KPI achievement — ensuring continuity and momentum when it matters most.
A deep, hands-on partnership for scale-ups requiring aggressive growth, market expansion, or a turnaround. I embed within your business to drive global expansion, revenue acceleration, and market entry execution with performance-based alignment.
From leading a patented wearable tech company to driving market entry across the UAE, every role has sharpened a unique blend of strategic thinking and hands-on execution.
Provided strategic guidance on market entry and expansion initiatives. Developed and implemented growth strategies for key product portfolios, analysing market trends and competitive landscape to identify new opportunities while advising on optimising commercial operations and distribution channels.
Oversaw day-to-day operations and strategic initiatives during a critical transitional period. Managed cross-functional teams to ensure operational efficiency, implemented process improvements to enhance productivity and cost-effectiveness, and facilitated stakeholder communication and engagement.
Led strategic growth initiatives across a venture portfolio, scaling early-stage consumer brands. Built and executed go-to-market strategies for two startups in the UAE, developed distribution partnerships and fitness facility networks, and launched viral marketing campaigns amplifying user adoption.
Spearheaded strategic direction for a leading smart technology company. Secured significant investment for market expansion, led product innovation resulting in patented smart garment technology, and built partnerships with industry leaders, positioning Prevayl as a frontrunner in biometric wearables.
Directed global business development for a leading fitness company, expanding the footprint across UAE, Europe, US, and Asia. Managed high-profile client relationships and long-term contracts, enhancing brand visibility as a premier elite fitness services provider.
Adam possesses a distinguished track record in securing and accelerating investment for startups and scale-ups. His expertise spans the full fundraising lifecycle — from Seed to Series B+ — strategically positioning companies for success and connecting them with the right capital partners.
He leverages an extensive network of venture capitalists, angel investors, and strategic partners across the UK, Europe, UAE, and Asia, advising on both equity raises and alternative funding mechanisms.
Crafting compelling narratives and building strong relationships with VCs and angel investors.
Streamlining processes and ensuring preparedness for rigorous investor scrutiny.
Optimising terms to secure favourable outcomes for founders and stakeholders.
Advising on strategic initiatives to maximise value creation after capital injection.
Adam is a true leader that is able to energise global teams to deliver unimaginable results. His passion and dedication to innovate and deliver would be an asset to any company. He thinks strategically and at the same time executes the detail and brings the entire team with him.
I worked with Adam and his team as a non-exec director at Prevayl. I couldn't believe the ingenuity and innovation he developed throughout the organisation. The understanding of biometric measurement was so clearly and definitively better than what was available even from so-called blue chip brands.
Whether you need strategic guidance, interim leadership, or a long-term growth partner — let's have a conversation. All engagements are tailored to your specific needs and objectives.
Pricing is always customised to align with the scope, duration, and desired impact of the engagement.